Client: Rockies
Industry: Footwear
Challenge: Scaling a business while maintaining profitability
Solution: Extensive testing and full-funnel marketing
Results: $340531 in sales with ROAS of 6.28
Rockies, a well-established children’s footwear brand, faced challenges in scaling their online sales while maintaining profitability. Despite a strong brand presence, they struggled to find the right balance between ad spend and revenue growth. To overcome this hurdle, we partnered with Rockies and conducted extensive testing across various ad creatives, audiences, and placements. After careful analysis, we implemented a full-funnel marketing strategy that focused on guiding customers from awareness to purchase.
The revamped approach resulted in 9.1 million impressions and 122,746 link clicks. The campaign achieved an average ROAS (Return on Ad Spend) of 6.28, driving $340,531.55 in revenue from a total ad spend of $54,245.80.
